Michele Avery, Creative Enthusiasts

I made this short film during the BRIC Media Intensive Documentary workshop. The objective was to pitch a subject and tell a comprehensive story in no more than ten minutes. I've been fascinated with the Free Black Women's Library for some time and chose to feature the founder and highlight the library's purpose.

I wrote the rap lyrics, managed the composition, and supervised the vocal arrangements. And I worked closely with the design team to ensure the graphics matched the tone of the spot. The objective of the promo was to introduce Martha Stewart as a new judge to the Chopped franchise in an exciting way that engages the audience.

I selected the iconic Madonna song and created a music video featuring show footage and soundbites. This creative project was part of a comprehensive 360 campaign aimed at promoting the acclaimed holiday baking competition series.

This branded entertainment campaign is designed specifically for Mattress Firm. The creative brief focused on highlighting OWN talent while educating the audience about how the mattress quiz can help find the ideal mattress match. I developed the concept, crafted the script, and collaborated with the production company throughout both the pre-production and post-production stages.

Long-form content is one of three episodes for the OWN Woman to Woman YouTube series, part of the Own Your Health initiative. I was the supervising producer for all three episodes. I interviewed the talent, co-wrote the treatment, and managed pre-production and post-production, editing, music selections, and graphics.

The produced content was part of the 360 campaign return of the popular Iron Chef franchise with FN talent Alton Brown. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

Produced content was shot in New Mexico with celebrity chef Tyler Florence. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

Produced content for the Man Fire Food season launch with Roger Mooking. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

The produced spot captures the fashion and style of the OWN reality show Love and Marriage: DC. The brief was to create a branded entertainment spot for brand partnerships.

I wrote and directed a small scene as an exercise to grow my directing skills.

The digital content was created for the Camp Cutthroat 360 campaign. The intent was to highlight the absurdity of the challenges and the actions of the competitors, giving the viewer a sense that this particular series special was stepping outside the box of the typical studio production.

The sizzle was produced to highlight the success of the network using various campaigns and content.