Michele Avery, Creative Enthusiasts

I made this short film during the BRIC Media Intensive Documentary workshop. The objective was to pitch a subject and tell a comprehensive story in no more than ten minutes. I've been fascinated with the Free Black Women's Library for some time and chose to feature the founder and highlight the library's purpose.

The objective of the promo was to introduce Martha Stewart as a new judge to the Chopped franchise in an exciting way that engages the audience. I wrote the rap lyrics, managed the composition, and supervised the vocal arrangements. And I worked closely with the design team to ensure the graphics matched the tone of the spot.

This creative was part of a 360 campaign promoting the highly-rated holiday baking competition show. I chose the well-known Madonna track and created a music video with show footage and soundbites.

This is a branded entertainment campaign specifically for Mattress Firm. The creative brief was to showcase OWN talent and inform the audience how the mattress quiz helps you find the perfect mattress match. I conceptualized the idea, wrote the script, and worked with the production company in the pre and post-production phases.

Long-form content is one of three episodes for the OWN Woman to Woman YouTube series, part of the Own Your Health initiative. I was the supervising producer for all three episodes. I interviewed the talent, co-wrote the treatment, and managed pre-production and post-production, editing, music selections, and graphics.

The produced content was part of the 360 campaign return of the popular Iron Chef franchise with FN talent Alton Brown. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

Produced content was shot in New Mexico with celebrity chef Tyler Florence. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

Produced content for the Man Fire Food season launch with Roger Mooking. I was the lead producer, assisted with the concept, and managed pre-production and post-production.

The produced spot captures the fashion and style of the OWN reality show Love and Marriage: DC. The brief was to create a branded entertainment spot for brand partnerships.

I wrote and directed a small scene as an exercise to grow my directing skills.

The digital content was created for the Camp Cutthroat 360 campaign. The intent was to highlight the absurdity of the challenges and the actions of the competitors, giving the viewer a sense that this particular series special was stepping outside the box of the typical studio production.

The sizzle was produced to highlight the success of the network using various campaigns and content.